The COVID pandemic turned the world upside down. What was formerly a stable world with certainties is now much less certain. This change has made people much more aware of the importance of insurance. Before the pandemic, a life insurance and investment plan was a nice thing to have as a backup. Now, it is essential if
The end of peak season can be dreadful for a seasonal business’ profits. From pool cleaning services to ice cream shops, certain businesses with products and services that rely on a strong seasonal component are susceptible to experiencing inactivity after a particularly successful sales period. This can be disheartening, but there are still ways to keep
Businesses all over the world are doing their best to stay alive during the pandemic-induced economic recession. The economic downturn has devastated many industries, including the restaurant sector. A report commissioned by the Independent Restaurant Coalition revealed that a majority of independent restaurants might shut down permanently this year. Although some food establishments are staying
Remote work has now gained widespread acceptance. As companies began to adjust to the impact of the pandemic, working from home emerged as the safest solution for many knowledge workers. This only accelerated a trend that had been gaining traction in previous years. The popularity of remote work is expected to continue, but it’s not
Marketing is all about reaching out to your consumers. And as online media and experiences increasingly influence our lives, businesses today can succeed or fail based on that digital connection. Yet the nature of the internet and social media is also changing the way we enjoy content. More than ever, people are seeking instant gratification.
Amid the pandemic, people started shifting their lives online. And it’s a trend that seems likely to continue even after we move on from Covid-19. The boom in online shopping is here to stay. But as we continue to recover from a recession, consumer behavior can also shift unpredictably. More than ever, the internet is
Here you are staring at the computer screen and refreshing the page, waiting for the release of Nvidia’s flagship RTX 3080 graphics card. And as the clock ticks down and you see the in-stock update, you race to fill up and get your pre-order in before anyone else steals the chance. The page loads up,
Marketing has many facets. There are advertising, branding, and direct marketing. There is also trade marketing, a field that many often overlook. However, this is a necessary discipline, as it allows you to build your network by finding suppliers, new business partners, and even clients. Many businesspeople have the impression that trade marketing is just
YouTube is everywhere nowadays. It’s on your phone, streaming to the Smart TV, and even playing your favorite tunes on the laptop. We can’t deny how successful this video sharing platform has become, gaining millions of visitors every day, and hundreds of hours of content uploaded simultaneously. The platform is now home to many content
Every business needs customers, and new ones need them even more. You can’t simply set up and open a new one and not expect anyone to come into your establishment. Given this situation, you must make some preparations and promotion before the launch. And what better place is there to do it now than on